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Lego - Story Bricks

The ads appeared on four consecutive pages. LEGO is a company that has fostered imagination, invention and creativity for over 60 years. So it is unusual for these ads to feature only long copy with minimal imagery. However, upon reading each of these scenarios the ad comes to life in a way that is unique only to the reader and how they see these playtime scenarios in their mind’s eye. Typographic elements of kerning contrasted with tracking allow the reader to almost get lost in the copy selecting keywords for their imagination. The fourth ad in the series, “Yellow Brick” features a notepad with the tagline “Every LEGO brick tells a story. Build yours.”

Advertising Agency: Pereira & O’Dell, Brazil
Chief Creative Officer: PJ Pereira
Creative Director / Copywriter: Aricio Fortes
Creative Director / Art Director: Paulo Coelho
Account Executive: Lo Braz
Illustrator: Eduardo Gomes

(via heymadwoman)

Unchained - 2012 Mercedes-Benz C-Class Coupe (30 sec) (by mbusa)

(via adpreciation)

Astronomical is a scale model of our solar system in twelve 500 page volumes printed-on-demand. On page 1 the Sun, on page 6,000 Pluto. The width of each page equals one million kilometres. - by Mishka Henner

//via olena

(via helloyoucreatives)

designersof:

Every t-shirt purchase vaccinates 125 children in Africa.

WWW.IMMUNITEE.ORG

Joya Ice cream: The hottest ice cream ever

Ad without Photo Manipulation.

Likes that mean something?

A Love Letter to Social Media

theadventuresofadgirl:

‘Hospital’ HBO Go - BBDO New York

My favorite recent campaign from BBDO. It’s so funny and every execution is great, which is of course why Communication Arts recognized these ads.

(via heymadwoman)

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