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Ad World Stuffs. An Experiment.
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looking back over some of my old work
#thisadvertisinglife
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Looks like someone is taking cheap shots at Starbucks. Well, I like it! When gourmet store Brooklyn Fare decided they needed a branding strategy,...
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When things aren´t adding up in your life, start substracting.
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Dropbox Unveils Incredibly Simple Two-Click File Sharing
To share a file, simply right-click on the item or folder in your...
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Dear Advertising Students and Juniors...
You know, I wasn’t going to write about this, but this sh*t really got me heated.
Dear...
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1 post tagged Pereira & O’Dell
Lego - Story Bricks
The ads appeared on four consecutive pages. LEGO is a company that has fostered imagination, invention and creativity for over 60 years. So it is unusual for these ads to feature only long copy with minimal imagery. However, upon reading each of these scenarios the ad comes to life in a way that is unique only to the reader and how they see these playtime scenarios in their mind’s eye. Typographic elements of kerning contrasted with tracking allow the reader to almost get lost in the copy selecting keywords for their imagination. The fourth ad in the series, “Yellow Brick” features a notepad with the tagline “Every LEGO brick tells a story. Build yours.”
Advertising Agency: Pereira & O’Dell, Brazil
Chief Creative Officer: PJ Pereira
Creative Director / Copywriter: Aricio Fortes
Creative Director / Art Director: Paulo Coelho
Account Executive: Lo Braz
Illustrator: Eduardo Gomes
(via heymadwoman)
